Period: May – June 2020
Client: Lucas Air Conditioning & Heating
Subject: Website Redesign
You can always count on the experts from Lucas Air Conditioning and Heating to get to you fast and get the job done right the first time. We use state-of-the-art diagnostic equipment to find the source of your heating and air conditioning problems and fix them fast.
With a non-responsive website layout from 5 years ago, Lucas Air Conditioning & Heating needed a fresh look with an easy to use CMS. We were tasked with creating a new and exciting look for an established, locally owned company.
While the existing website was outdated, it did have established search rankings for it’s individual pages. Part of our job was to retain these rankings, if not improve a bit.
- Improve overall aesthetic and user experience and to make the site more engaging
- Ability for users to schedule an appointment
- Build on SEO foundations to increase search engine traffic and drive future growth
- Implement a fully responsive solution backed by WordPress CMS
The website launched in July 2020 and was well received in the Lake County community.
- Responsive website functions on all devices for ease of use
- Ability to add specials, update content, and post latest news without contacting website developer in a safe and secure CMS
- Retained all prior search rankings and increased visibility for selected keywords
- Showcased the company’s community involvement and recognized the veterans on the team