As we’re sure you are aware, the Florida Department of Health published a new website to communicate all updates with the public. They are asking that, until the end of March, people avoid large gatherings and venues where they can’t stay more than 6′ away from each other. Since then, businesses have been pausing all operations. But should they pause their marketing as well? We think not.
Why should you continue marketing
We know that these are rough times, but we encourage you to stay strong and push through. Here are a few reasons why:
- This is an opportunity to strengthen your online presence and come up on top once things get back to normal – which they soon will.
- In moments like these, consumers are constantly looking for online updates from the institutions and companies that make up the fabrics of their day-to-day personal and work lives: Will I be able to dine out at all? Will my doctor’s office still be open? Will my court case be postponed? Will my baby supplies still get delivered? Can I still get my computer fixed? And so on.
- When all of this is over, you don’t want to lag behind while making up for all the lost progress.
We recommend that you:
- Stay engaged with your audience and address their most pressing concerns about how COVID-19 is affecting your business hours, operations, etc. and what solutions are you proposing for logistical and financial issues.
- Reassure them that you are taking all the necessary precautions.
- Think of any discounts, promos or bundles that you want to offer to help people and organizations in these times of need.
- Prepare digital content that you’ve been meaning to go over a while ago but didn’t find the time to.
- Think of the moment when all precautionary measures will be lifted as a second business inauguration and prepare for it.