Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel.
Video is no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts… especially your social strategy. Videos allow marketers to make a more human connection and show their products in real time.
Better yet, video production is more cost-effective than ever — you can shoot in high-quality, 4K video with your smartphone.
Regardless, between camera equipment to lighting to editing software, the topic of video marketing can still seem pretty complicated. Here is what you should know about how to optimize your video marketing strategy this year:
Promote and Enhance Your Content
To start, why is video marketing so effective? As SEO becomes more competitive, you need to find new and unique ways to spread the word about your amazing content. And your content itself needs to be more enticing than others in your industry. Otherwise, you won’t drive enough traffic or retain it.
A key part of your video marketing strategy is to find ways to mention your other content, such as written blog posts or static images. You might even direct visitors to specific landing pages in order to boost that page’s SEO or increase your sales. Thanks to the powerful effect that video has, you can leverage the attention gained from it to direct your target market to other content that would be relevant for them.
Where to Use Video
It’s not enough to understand the importance of video. In fact, if you don’t place your video content in the right places, it might never be seen. This is why YouTube and Instagram are two great platforms to use. Once your video is there, it has a much higher likelihood of being seen. Plus, these platforms are easily accessible by anyone in the world with an internet connection.
Depending on your brand’s needs, you might elect to host all your videos on these free platforms to avoid bandwidth issues. Then, you have the ability to embed the videos on additional platforms, such as your website. Speaking of which, let’s start with the first place you should have plenty of videos for marketing purposes:
- On Your Website
- In Your Advertising
- On Your Social Media Pages
- In Your Emails
Video Production Tips
Knowing where to place your videos is essential, but not sufficient. Why is video marketing so effective for some brands and less useful for others? It often has to do with the videos themselves. The other half of the battle involves producing high-quality video that meets the expectations of today’s internet-savvy customers. Here are the top things to keep in mind regarding the actual production of your marketing videos:
- Show the Product in Use
- Shoot in 4k minimum
Lake County Computers Can Create Your Next Video Marketing Strategy
If you’re struggling to create an effective video marketing strategy, contact Lake County Computers today to talk about your video project and how we can assist you in driving revenue and engagement with world-class video!